Want the London look? Join the lipstick revolution! The Only 1 combines the best of high impact lip colour with lush moisture, all day comfort and staying power -- all in one. Never compromise! The Only 1 from Rimmel London is the first all in one lipstick to feature a non drying formula that hugs lips with luminous, weightless colour for a look that is vibrant, smooth and soft.  Call Me Crazy lipstick from The Only 1 collection by Rimmel London dresses your pout in a party-ready, bright orange red that will light up the night (and last 'til the break of dawn)! The slim stick format and slanted bullet ensure effortless application for an even, long-wearing finish. Slip The Only 1 lipstick from Rimmel London into your makeup bag: this one of a kind, multi-tasking lip colour is the Only 1 you'll need, the Only 1 that will never let you down!  The Only 1 lipstick from Rimmel London is an all in one lipstick that delivers colour, moisture, comfort and staying power -- no need to compromise! Choose Call Me Crazy for a bright, orange red lip colour look. And don't forget your best friend, your sister, your mum -- they'll want to join the lipstick revolution, too.   Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.

Rimmel is not perfection or intimidating,  it is like  London : young, urban, eclectic, edgy.

It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.